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It’s no longer a question of whether social media is important or not for actors – it is. Like it or not, it’s an essential marketing tool for your acting career and has become even more so in COVID era.
In a recent marketing study, 92 percent of businesses said that social media has helped increase exposure, and if business of any size can’t ignore it, neither can we as artists. If you aren’t using social media, you’re missing out on huge opportunities. And yes, I have booked jobs as a direct result of social media connections, particularly Facebook.
But getting started and even knowing which social media platform to focus on can be confusing.
You probably have accounts on all of the major social media platforms that are important for actors: Facebook, Instagram, Twitter, YouTube and maybe even TikTok. If you don’t, start now! At the very least secure your name / handle across the different sites. Yes, there are people out there who will scoop it from underneath you if you are an actor and then demand hundreds or thousands of dollars if you want to use it – not kidding!
But how do you manage so many accounts? And do you have to be active on all of them?
Realistically, at least in the beginning, you just can’t. Social media is time consuming. It requires a big investment of time and energy, not just to create consistent content, but also to engage with fans, followers and colleagues.
But the good news is that you can be successful and make career-changing connections by narrowing it down to one or two of the most popular and most widely used platforms. So where do you begin?
Here are the 5 key steps for actors to nail their social media profiles and maximize connections.
- Secure Your Handle. Start by securing your handle (@myname) across all of the major platforms. Ideally, you want to be able to get it the same everywhere if you can. This helps with branding and recognizability and just makes you easier to find.
- Friendly Profile Pic. Post a great profile picture. This can be your current headshot or another friendly shot where you look straight to camera. People tend to connect better with straight-to-camera shots and make sure it’s well lit as well. Also, using the same shot across all profiles makes you a little easier to recognize when people go looking.
- Don’t Waste the Bio! Next is to write an interesting and useful bio… in under 200 characters! So many actors don’t really utilize this space, and probably because we see celebs and well known actors using super short, quirky bios – they are already established, they can get away with it!
Until you hit it big time, this is what you should include:
- What you do (actor, dancer, singer etc) + a fun fact!
- Where you’re based (city, country)
- Who’s your rep (in case someone wants to book you!)
- Link to your IMDB profile
Keep your bio consistent across all platforms, and the link to your IMDB profile helps to score some extra traffic to that and boost your star ranking.
- Focus your Efforts Figure out what you want to use social media for, and then decide which platform to focus the majority of your efforts on. Each one of the big platforms have distinct advantages.
Here are the fundamentals actors should know about each of the different big social media platforms and who uses what:
Facebook: This is an excellent place for connecting with other actors, getting advice and support, feedback on headshots and the latest scoop on classes. You can even find a self-tape partner. And it’s surprisingly efficient for connecting with talent agents and managers. If you want to do it or know something about it, chances are there’s a Facebook group for that!
For a detailed list read: 16 Best Facebook Groups for Actors to Connect, Meet Reps and Find Work
Twitter: Almost everyone is on Twitter! Big name actors, writers, producers and a lot of casting directors. Following someone is easy enough and keeping up to date on their life, but it can be difficult to make personal connections. If you want to get on someone’s radar, retweet, retweet, retweet! Remember, this is about building relationships. A word of caution: this platform has become highly political…. venture into those waters at your own risk!
Instagram: The pandemic has changed everything in this one! A lot of casting directors hang out on Instagram. They are posting daily, doing Instagram Lives, and yes, following actors! DON’T post on a CD’s feed or comment on their post asking them for help or to follow you. DO engage authentically, like a real human being and like you would with anyone else you genuinely want to establish a rapport with.
LinkedIn: This is one of the most underutilized social platforms for actors. It ranks very high on search engine results so there’s a pretty good chance that someone using Google will stumble upon your LinkedIn profile. You can add credits to your resume, add media and get recommendations. A lot of legit industry professionals – producers, writers, casting directors, talent reps, etc. are using LinkedIn so why wouldn’t you?
YouTube: This one goes without saying. We are working ina visual and video medium… you gotta have a YouTube account. YouTube is the go-to place for posting your demo reels or clips, as well as audition videos and any original content you are creating. The biggest mistake actors make is not properly setting up their YouTube channel. Think about it… would you open a new store without putting your special touches inside or hanging a sign outside? Make sure you set up your channel and your profile completely including the ‘About’ section, channel art, social media links and watermarking your videos.
- Get Going! Be the most active on the main platform of your choice, and at first, focus on just one. Active means posting content regularly and engaging with people – at least 3x per week.
Not sure where to start? Here are some questions to ask yourself:
- Where do the people hang out that you want to connect with first?
- Which form of social media do you enjoy using the most? (Hint: you’ll probably be the most consistent there)
- What type of content do you like to create the most? Each platform has it’s own style. Are you better at interacting on Facebook, tweeting, or creating awesome Instagram stories and feed?
Social media is an invaluable way to….
- Connect with other actors to get advice and support
- Reach out to talent agents and managers, to showcase your work and get repped.
- Establish relationships with casting directors, directors, producers and showrunners and build long term industry relationships.
It’s really all about figuring out which platform will connect you with the right people in a way that feels authentic and sustainable to you.
Personal note: Facebook Groups are an excellent place to start!! Industry peeps are very accessible here and LOTS of help, support and good info!
Above I gave you the 5 golden rules, but the platinum rule is “Show, don’t tell!” Social media is not only visual, but industry people want to get to know you. And if you really want relationships show people that!
I love this quote from Richard “RB “ Botto, the CEO of Stage 32,
“There’s a currency on social media, and that currency is activity. It’s putting your best foot forward and cultivating relationships.”Richard “RB” Botto, CEO of Stage32
Questions or comments? Post them below.
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Until next time, break a leg out there! xo Hunter
* Please Note: I am not an agent, manager, or casting director. I do not procure work for actors. All information, workshops and coaching are for educational purposes only and are not a guarantee or promise of employment. Thank you for being here!